Translanguaging in the Bilingual Classroom A Pedagogy for Learning and Teaching Article

Translanguaging in the Bilingual Classroom A Pedagogy for Learning and Teaching Article Content of the Article The article â€Å"Translanguaging in the Bilingual Classroom: A pedagogy for Learning and Teaching† by Creese Angela and Blackledge Adrian discusses bilingual pedagogy based on the assumptions on Gujarati and Chinese language schools within the United Kingdom by Cummins.Advertising We will write a custom article sample on Translanguaging in the Bilingual Classroom: A Pedagogy for Learning and Teaching Article specifically for you for only $16.05 $11/page Learn More The authors are comprehensive in the aspects of language ecology and how complementary schools balance bilingual pedagogy. Among the key issues identified in the article is a smart division of the languages into two way education. The process should involve translation and rapid separation between the fist language and the second language which should be treated as independent. As it is a research article, quantitative methodology provides a reliable and quantifiable result on the position of flexible translanguaging as part of bilingual pedagogy. The study consists of five parts which yield same results. Among the benefits of flexible pedagogy and flexible bilingualism identified by the authors are ease of communication and preservation of culture, indiscrimination of second language and simultaneous ‘literacies’ endorsement as students participating in bilingual translanguaging are assured of preserved identity in the process of acquiring education. As a result, the authors recommend assimilating of translanguaging in the curriculum to promote appreciation of world culture and making the learning process more accommodative to minority cultures. The article proposes a complete bilingual education as a form of instructional education where information is presented to learners in more than one language. Any system of education applying two or more languages in educational physiology can be termed as a bilingual presentational system. Advertising Looking for article on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Relevance of the Article Based on the connation presented above, it can be stated that most programs in modern schools are bilingual at the least literal sense. The only difference in use lies in the degree and multitude under which it is applied and actively recognized by policy makers and reformers in the education system in their proactive reorganization for relevance and non discriminative reforms. Bilingualism is a strong policy for resistance to assimilation and cultural extinction. Though young minority group members face a difficulty relating to fluent English speaking majority, they have a chance to present a lot in terms of diverse and preserved cultural background associated with unique pride which can be maintained, while at the same time, they have a chance to learn English effortlessly as a tool for interaction with the mainst ream culture. This article supports bilingual education system because the world is becoming a global village. It is desirable for United Kingdom to be counted as part of this talent pool. Perceived threat to the mainstream English language is just a speculative opinion as natural language changes if well integrated in modern communication tendencies. This article dwells on flexible translanguaging which touches on identity, culture, appreciation of diversity, and simplification of the learning process. The issues identified in this article are critical in balancing mainstream language with second language in a bilingual education environment. Reflection on the Article Translanguaging policy guarantees that minority students participate in meaningful learning process irrespective of the different language backgrounds.Advertising We will write a custom article sample on Translanguaging in the Bilingual Classroom: A Pedagogy for Learning and Teaching Article specifically for y ou for only $16.05 $11/page Learn More Minority language speaking groups are also put in a fair position to access education curriculum made available to English speaking peers, through affirmative action steps consisting of a complete bilingual instructional manual and English teaching methods limited to optional modules. All forms of bilingual education should be concurrently applied in the system to benefit both the native speaking minority students, often referred to as English Language Learners, and their peers who, in the end, will both grasp the educational curriculum concepts while acquiring another language for future creative multilingual use. To understand cultural orientation of the increasing Chinese and Gujarati speaking minority, most high schools in the United Kingdom have developed formal requirements for all student to grasp at least a secondary language offered in courses running for almost two years taught in flex. Besides, while it is a reality that operating bilingual classrooms is very expensive, it is the best alternative for effective methodology to relate curriculum to students with limited English proficiency. This is an inverse of an immersion system which discriminates students with poor understanding of single English language. Therefore, the article is accurate in recommending accommodative and inclusive education system that supports policy based on bilingual pedagogy. Conclusively, the authors have identified several benefits of integrating translanguaging among the young learners in the minority communities of the United Kingdom. However, the main challenge remains the unbalanced and informal integration of bilingual pedagogy in formal learning institutions in areas that are occupied by minority communities speaking English as a second language.Advertising Looking for article on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Quotes From A Passage to India by E.M. Forster

Quotes From A Passage to India by E.M. Forster A Passage to India is a famous modern novel by E.M. Forester. Set during the English colonization of India, the novel dramatically depicts some of the conflicts between the Indian people and the colonial government. Here are a few quotes from A Passage to India. So abased, so monotonous is everything that meets the eye, that when the Ganges comes down it might be expected to wash the excrescence back into the soil. Houses do fall, people are drowned and left rotting, but the general outline of the town persists, welling here, shrinking there, like some low but indestructible form of life.- E.M. Forster, A Passage to India, Ch. 1On the second rise is laid out the little civil station, and viewed hence Chandrapore appears to be a totally different place. It is a city of gardens. It is no city, but a forest sparsely scattered with huts. It is a tropical pleasaunce washed by a noble river.- E.M. Forster, A Passage to India, Ch. 1They all become exactly the same, not worse, not better. I give any Englishman two years, be he Turton or Burton. It is only the difference of a letter. And I give any English woman six months. All are exactly alike.- E.M. Forster, A Passage to India, Ch. 2He has found out our dinner hour, thats all, and chooses to inter rupt us every time, in order to show his power.- E.M. Forster, A Passage to India, Ch. 2 A Mosque by winning his approval let loose his imagination. The temple of another creed, Hindu, Christian, or Greek, would have bored him and failed to awaken his sense of beauty. Here was Islam, his own country, more than a Faith, more than a battle cry, more, much more.- E.M. Forster, A Passage to India, Ch. 2Islam an attitude towards life both exquisite and durable, where his body and his thoughts found their home.- E.M. Forster, A Passage to India, Ch. 2That makes no difference. God is here.- E.M. Forster, A Passage to India, Ch. 2As he strolled down hill beneath the lovely moon, and again saw the lovely mosque, he seemed to own the land as much as anyone who owned it. What did it matter if a few flabby Hindus had preceded him there, and a few chilly English succeeded.- E.M. Forster, A Passage to India, Ch. 2I want to see the real India.- E.M. Forster, A Passage to India, Ch. 3Come on, Indias not as bad as all that. Other side of the earth, if you like, but we stick to the same o ld moon.- E.M. Forster, A Passage to India, Ch. 3 Adventures do occur, but not punctually.- E.M. Forster, A Passage to India, Ch. 3In England the moon had seemed dead and alien; here she was caught in the shawl of night together with earth and all other stars. A sudden sense of unity, of kinship with the heavenly bodies, passed into the old woman and out, like water through a tank, leaving a strange freshness behind.- E.M. Forster, A Passage to India, Ch. 3It is easy to sympathize at a distance. I value more the kind word that is spoken close to my ear.- E.M. Forster, A Passage to India, Ch. 4No, no, this is going to far. We must exclude someone from our gathering, or we shall be left with nothing.- E.M. Forster, A Passage to India, Ch. 4No, it was not picturesque; the East, abandoning its secular magnificence, was descending into a valley whose farther side no man can see.- E.M. Forster, A Passage to India, Ch. 5Because India is part of the earth. And God has put us on the earth in order to be pleasant to each other. God is love.- E.M. Forster, A Passage to India, Ch. 5 he did not realize that white has no more to do with a colour than God save the King with a god, and that it is the height of impropriety to consider what it does connote.- E.M. Forster, A Passage to India, Ch. 7A mystery is only a high sounding term for a muddle. No advantage in stirring it up, in either case. Aziz and I know well that India is a muddle.- E.M. Forster, A Passage to India, Ch. 7Aziz was exquisitely dressed, from tie-pin to spats, but he had forgotten his back-collar stud, and there you have the Indian all over; inattention to detail, the fundamental slackness that reveals the race.- E.M. Forster, A Passage to India, Ch. 8 Her hand touched his, owing to a jolt, and one of the thrills so frequent in the animal kingdom passed between them, and announced that their difficulties were only a lovers quarrel.- E.M. Forster, A Passage to India, Ch. 8And when the whole world behaves as such, there will be no more purdah?- E.M. Forster, A Passage to India, Ch. 11But he [Aziz] himself was rooted in society and Islam. He belonged to a tradition, which bound him, and he had brought children into the world, the society of the future. Though he lived so vaguely in this flimsy bungalow, nevertheless he was placed, placed.- E.M. Forster, A Passage to India, Ch. 11All the love he felt for her at the Mosque welled up again, the fresher for forgetfulness.- E.M. Forster, A Passage to India, Ch. 13You keep your religion, I mine. That is best. Nothing embraces the whole of India, nothing, nothing and that was Akbars mistake.- E.M. Forster, A Passage to India, Ch. 14But suddenly, at the edge of her mind, Religion appeared, po or little talkative Christianity, and she knew that all its divine words from Let there be light to It is finished only amounted to boum.- E.M. Forster, A Passage to India, Ch. 14 I have had twenty five years experience of this countryand twenty five years seemed to fill the waiting room with their staleness and ungeneroisityand during those twenty five years, I have never known anything but disaster result when English people and Indians attempt to be intimate socially.- E.M. Forster, A Passage to India, Ch. 17They are not to blame, they have not a dogs chancewe should be like them if we settled here.- E.M. Forster, A Passage to India, Ch. 18They had started speaking of women and children, that phrase that exempts the male from sanity when it has been repeated a few times.- E.M. Forster, A Passage to India, Ch. 20But every humane act in the East is tainted with officialism, and while honoring him they condemned Aziz and India.- E.M. Forster, A Passage to India, Ch. 20The sound had spouted after her when she escaped, and was going on still like a river that gradually floods the plain. Only Mrs. Moore could drive it back to its source and seal the broken reserv oir. Evil was loose...she could hear it entering the lives of others.- E.M. Forster, A Passage to India, Ch. 22 Her Christian tenderness had gone, or had developed into hardness, a just irritation against the human race; she had taken no interest at the arrest, asked scarcely any questions, and had refused to leave her bed on one awful last night of Mohurram, when an attack was expected on the bungalow.- E.M. Forster, A Passage to India, Ch. 22As soon as she landed in India, it seemed to her good, and when she saw the water flowing through the mosque tank, or the Ganges, or the moon caught in the shawl of night with all the other stars, it seemed a beautiful goal and an easy one.- E.M. Forster, A Passage to India, Ch. 23by what right did they claim so much importance in the world and assume the title of civilization?- E.M. Forster, A Passage to India, Ch. 24Ronnys religion was of the sterilized Public School brand, which never goes bad, even in the tropics. Wherever he entered, mosque, cave or temple, he retained the spiritual outlook of the fifth form, and condemned as weakening any attempt t o understand them.- E.M. Forster, A Passage to India, Ch. 28 The poem for Mr. Bhattacharya never got written, but it had an effect. It led him towards the vague and bulky figure of a mother-land. He was without natural affection for the land of his birth, but the Marabar Hills drove him to it. Half closing his eyes, he attempted to love India.- E.M. Forster, A Passage to India, Ch. 30Suspicion in the Oriental is a sort of malignant tumor, a mental malady, that makes him self-conscious and unfriendly suddenly; he trusts and mistrusts at the same time in a way the Westerner can not comprehend. It is his demon, as the Westerners is hypocrisy.- E.M. Forster, A Passage to India, Ch. 32Thus Godbole, though she was not important to him, remembered an old woman he had met in Chandrapore days. Chance brought her into his mind while it was in this heated state, he did not select her, she happened to occur among the throng of soliciting images, a tiny splinter, and he impelled her by his spiritual force to that place where completeness can be found.- E.M . Forster, A Passage to India, Ch. 33 My heart is for my own people henceforward.- E.M. Forster, A Passage to India, Ch. 35Then you are an Oriental.- E.M. Forster, A Passage to India, Ch. 36But the horses didnt want it-they swerved apart; the earth didnt want it, sending up rocks through which riders must pass single file; the temples, the tank, the jail, the palace, the birds, the carrion, the Guest House, that came into view as they issued from the gap and saw Mau beneath: they didnt want it, they said in their hundred voices, No, not yet, and the sky said, No, not there.- E.M. Forster, A Passage to India, Ch. 37

Task Environment of an organization of your choice Essay

Task Environment of an organization of your choice - Essay Example With all these features, the company is better placed to compete in the market with the normal iPod producing companies, with its features attracting a large clientele base. Task environment is inclusive of all the sectors that are directly correlate d with the organization so as to attain its goals and objectives. This environment is mostly related to the industrial aspect of the organization, the marketing aspect, as well as, human resource management. In essence, the task environment is much more concerned with the external environment of the business and all the factors that are directly correlated to the successful operation of the business. Daft (2010) indicates that the task environment comprises of factors that concern the production of services for the organization and the setting of the business. In the course of claiming its share in the marketplace, Company X must regularly aim to stay in touch with the clients’ needs, which are to provide efficient services to the children so that they maintain their clients. In terms of the company’s competitors, it is vital that, the company always offers quality products in a consistent and constant manner so as to beat other iPod producing companies in the market. This is done, by always being at par with the competitors’ new skills of production, market share and new inventions. This can be done through advertisements, reports, trade shows, amongst others. Company X must ensure that it suppliers of raw materials always offer the best raw materials, its labor force continually mobilized and adhering to the governments policies on conduction of business. In the course of compiling this paper, it is evident that, the external environment is vital in the success of a business. The management must constantly interact with the external environment so as to make certain that they remain relevant. All the elements

Poverty, Hunger, and Homelessness Research Paper

Poverty, Hunger, and Homelessness - Research Paper Example Poverty, Hunger, and Homelessness According to Nelson, the climate change is one of the roots of poverty among communities. This is because it results in hunger, droughts, and floods. Lack of shelter is a global challenge and comes from an inadequate income which does not allow people to afford the available housing. Conflicts, overpopulation, natural disasters are among the factors that lead to hunger, poverty, and homelessness in underdeveloped countries. Criteria of Poverty and Homelessness Poverty may not always refer to the lack of financial resources only. Poverty goes beyond the amount of money that one owns. Several measures that constitute the criteria for identifying poverty among people have come up. The measurement and analysis of the poverty level proves its significance for analytical, cognitive, and policy-making purposes, as well as for evaluating and monitoring purposes. Various concepts of well-being exist, and this report focuses on three of its aspects. Firstly, the poverty state where an individu al possesses inadequate resources to meet their daily needs. It is based on the comparison of individual’s income, consumption, education, and other constituents. Secondly, this report focuses on inequality in the distribution of income among the population. This argument is based on evaluating the premise that in the society individuals occupy different positions. Finally, the welfare-being evaluation of the overall level of inequality, in terms of monetary and non-monetary dimensions of the population, shows the poverty level (Coundouel 77). The World Bank estimates that in developing countries, millions of families survive on 1.25 dollar a day or less. In addition, it indicates that poverty and hunger results from poor economic and political systems in a country. The federal government uses the income threshold to establish the poverty level in a community. The Census Bureau for Statistical Purposes uses the thresholds to establish poverty. According to Coundouel (78), the government classifies people according to â€Å"their residence, ethnicity, and other demographic characteristics†. A state of homelessness is when a person does not have a permanent residence. Poverty Level in Terre Haute According to the United States Bureau of Statistics and Census, the poverty level in Terre Haute is estimated at 25.2%. Indiana ranges around 14% when compared to the national poverty level of 15%. According to Nelson (24), the poverty level in Terre Haute exceeds Indiana’s average and the national average. The Indiana’s government uses a below the poverty line as an economic benchmarking and a poverty threshold. This shows that a majority of the population lives in poverty. Homelessness Level in Terre Haute Homelessness in Terre Haute is at seven percent with Indiana’s homelessness at eleven percent. The high rate of homelessness is immensely contributed to by inadequate finances and inadequate incomes which do not allow people to aff ord building of good housing. The National Shelter Shelter rate comparison between Terre Haute and Indiana shows that Indiana rates exceed those of Terre Haute. Fifty eight percent of homeless people in America live in shelters and makeshift housing. The financial and economic crisis in America has led to the increasing rate of poverty and hunger. In 2011, over seventeen million people faced a crisis of food shortage. Arguably, the poverty level in America ranged around fifteen percent in the same year of 2011. The United

Home School vs Public School Essay Example for Free

Home School vs Public School Essay Have you ever wondered what the difference is between home schooling your children and sending them to a public school? How are there learning environments different and similar? How do they teach the state standards compared to teaching them yourself? What are the disadvantages and advantages of home schooling and public school? Doing the research yourself can be a waste of time sometimes or if you don’t have the time. The learning environment of public school is kind of a hassle. They teach the students as a whole, the students can ask for help if they are having trouble with what they are learning. Also public school pushes the students to do their best in class to make sure that they understand what they are working on. The teachers also allow the student to go to the library to learn more helpful things in life. If they can read on their own why not give them the chance to read as many books as they want and not limit them. Some teachers want to challenge the children in their reading and it also improves your children’s reading score and lets them understand and comprehend more words. Also public school is very good at socializing your children with other children there age and they make friends to play with each other. Home schooling environment is more on the pace of the adult that is teaching the children. The adult also chooses the setting to have the children in, as well as the environment could be in a loud place or a calm relaxing environment. Messing with the environment of the children can make it so that they end up misbehaving and not listening due to them being stressed. Home schooling background also makes it harder to socialize your children to other children there age and you could also cause issues with other children and your children. All schools follow a state standard that all students are supposed to pass without ease. Public schools follow a chart that states what the students need to learn that week, and that is what they should be learning and have it learned by the end of the that lesson week. If any student doesn’t completely understand the lessons that are told to leave the room and to go see a different teacher to have them explain it to them. As well if you were to fall behind in your school work, they normally don’t help you make it up, they will give you at least two days to get the work turned in or it would be counted as incomplete and that would lower your grade. You would have to get the notes from a friend to understand how to do the assignment, also you get a tutor that is easier to come to your home then to school for one on one learning. When you are the one that is teaching and you can teach at your own pace or the pace that your children want to learn the material. If they are grasping the concept very well without any issues then they could move onto a different lesson. As though there are some students that need the special help and you could be on that lesson or that material for a month. As long as you get the lessons for that whole year done then you would be on tract with the lessons. The advantages of a public school is to have some alone time with yourself and to have time away from the children and be able to run errands and go to doctor appointments without the kids. Being able to be alone in the house without children is the best time to clean and complete your grocery shopping. The disadvantages of public school are all the drama that occurs within the walls of the school. The administrators are also sometimes not the best people to have around your children. Sometimes how they treat their students due to them being out of school very often or if they are having a hard time in school and the teacher doesn’t not want to help. The advantages of home schooling would be having more family time and being able to monitor the progress of the children’s learning ability to read and to understand how to comprehend how they solve the work. Also if the child is sick you wouldn’t have to go pick them up from school, they would already be home. You wouldn’t also have to deal with the drama between your children and other children and the teachers. The disadvantages of home schooling is that you would very rarely get time alone without the children and it could stress you out and make you feel like you have been enclosed in a cocoon. Having the ability to send the children off to school and be able to be your own person and not have to listen to the children whine about something and to get them to understand what it is like to be socialized is all beneficial in the end. Having the ability to completely understand the difference between the two different types of schools that are out there to allow your children to go to and them enjoy either choice that you choose. With people having their own opinions about certain schools why not get the information straight from the information and based on what the opinions say. Having the feeling that you did your research and your children are getting the education that you would like them to have it a good feeling. Finding the right reasons and the wrong reasons for sending your children to a school that you have looked at is better than not knowing about it at all.

Racism In America :: essays research papers

There is surely no nation in the world that holds "racism" in greater horror than does the United States. Compared to other kinds of offenses, it is thought to be somehow more reprehensible. The press and public have become so used to tales of murder, rape, robbery, and arson, that any but the most spectacular crimes are shrugged off as part of the inevitable texture of American life. "Racism" is never shrugged off. For example, when a White Georgetown Law School student reported earlier this year that black students are not as qualified as White students, it set off a booming, national controversy about "racism." If the student had merely murdered someone he would have attracted far less attention and criticism. Racism is, indeed, the national obsession. Universities are on full alert for it, newspapers and politicians denounce it, churches preach against it, America is said to be racked with it, but just what is racism? Dictionaries are not much help in understanding what is meant by the word. They usually define it as the belief that one's own ethnic stock is superior to others, or as the belief that culture and behavior are rooted in race. When Americans speak of racism they mean a great deal more than this. Nevertheless, the dictionary definition of racism is a clue to understanding what Americans do mean. A peculiarly American meaning derives from the current dogma that all ethnic stocks are equal. Despite clear evidence to the contrary, all races have been declared to be equally talented and hard- working, and anyone who questions the dogma is thought to be not merely wrong but evil. The dogma has logical consequences that are profoundly important. If blacks, for example, are equal to Whites in every way, what accounts for their poverty, criminality, and dissipation? Since any theory of racial differences has been outlawed, the only possible explanation for black failure is White racism. And since blacks are markedly poor, crime-prone, and dissipated, America must be racked with pervasive racism. Nothing else could be keeping them in such an abject state. All public discourse on race today is locked into this rigid logic. Any explanation for black failure that does not depend on White wickedness threatens to veer off into the forbidden territory of racial differences. Thus, even if today's Whites can find in their hearts no desire to oppress blacks, yesterday's Whites must have oppressed them.

Looking For Alibrandi †realtionship with John Essay

One of the most significant relationships in the novel is between Josie Alibrandi and John Barton. The relationship changes in various ways at different stages. It’s through this relationship that Josie learns much more about what is important in life and learns to accept her identity. Initially they were the best of friends, but Josie wanted to be with John Barton because she thought he was the best man she would ever meet. She sees him as an upper class man who is witty, charming and everything she wants in a man. John Barton also likes her and doesn’t feel any racism towards Josie at all, but he has mixed feelings between Josie and Ivy. Josie wants to be in the same law class as John but he isn’t allowed to choose what course he wants to study in because he is under constant pressure to do what his dad wants him to do. As the book progresses John Barton and Josie become closer together because John was spending more time with Josie than with Ivy, so Josie believes that John is falling for a middle class working woman over a upper class snob like Ivy. Josie also sees a side of John she doesn’t like, he was extremely negative about life which Josie disagreed with and didn’t like what he was saying so they start to break away a bit at that moment because of his negativity towards life. Josie and John grew even closer when they wrote down their deepest feelings and gave it to each other to hold onto, which before then she was too afraid to tell anyone what she was thinking, which by this action of trust was a definite big step towards their relationship. John wanted to go against his father’s wishes and take control of his own life and enrole in the law course. A couple days after John decided what he wanted to do in life he committed suicide, most likely because his dad disagreed with his actions that caused him into a depression. John never tried to get into a serious relationship with Josie or Ivy because he new the only way he could be free was to kill himself so he didn’t want to just string them along. John’s suicide affected Josie in a number of different ways, she started off begin extremely angry at John and everyone around her but when she was with  her parents she was very scared about dieing so she had her father stay with her that night. Josie also realised that John didn’t live in such a perfect world as Josie had suspected that she didn’t have it as worse off as John Barton did, also that money doesn’t solve all problems and by that Josie realises how lucky she is. In conclusion Josie realises that John had to die to be emancipated but Josie’s emancipation came from living against all of her unfortunate events with her and her family.

Creative industries Essay

The creative industries are those that take traditional creative talents in design, performance, production and writing, and merge these with media production and distribution techniques and new interactive technologies (for customization) in order to create and share out creative content all through the service sector of the new economy. The form of production is ‘Hollywood’ not ‘Detroit’ – project-based and innovative, relatively than industrial and standardized. It is distinguished by networks and partnerships. Consumers have given means to users – interactive partners in further development of the creative product. The creative industries give content products for the new knowledge economy. It is here that the main social and consumer impact of new interactive media technologies is felt, as people are much more involved in content than in technologies as such. The appeal lies in the story, view, song or speech, not in the carrier mechanism. This is increasingly true where the prospective for distribution of creative content via the Internet and other new interactive communication forms is being realized. Additionally, audiences increasingly anticipate high-tech content, interactivity and customization in traditional arts, media and entertainment industries. In this context, creative content is not restricted to leisure and entertainment products, but expands to commercial enterprises generally. As the new interactive media technologies develop from b2b to b2c applications, creative content will be the fundamental requirement, whether the application is for a bank, an educational institution or an entertainment provider, or whether the user is in ‘ sit up ‘ or ‘ sit back ‘ mode. Previously distinctive industries have rapidly incorporated. Advances in technology and increases in system performance have formed a fertile environment for the incubation and growth of new sectors and the prospect for existing disciplines to find new commercial applications. For example, animation and creative writing both found new application in the growth of computer games, which themselves have developed from one-person to interactive games, with several players, via the Internet. The inspiration of the ‘intangible’ sector relies more than ever on creativity, style and risk-taking imagination – on creative enterprises feeding continuously updated new content into technologically advanced knowledge-based industries. But content providers no longer require being located in metropolitan centers or one of the many ‘silicon valleys’ in order to play a global role. â€Å"The creative industries are the key new growth sector of the economy, both nationally and globally, and thus, against a background of manufacturing sector decline, they are the key source of future employment growth and export earnings† . Music, animatronics, design, publishing, interactive media, e-commerce and entertainment are all cottage industries on the creative or supply side, relying on small/medium enterprises (SMEs) and freelance creative talent working through short-lived projects. The requirement in this context is for interdisciplinary clusters, flexible and extremely porous teams, and creative enterprises to a certain extent than large-scale vertically integrated industries. The creative industries are a considerable sector of the global economy.

European Automotive Industry Simulation The WritePass Journal

European Automotive Industry Simulation Part 1 Initial strategic position and intentions European Automotive Industry Simulation , p.88). The intense rivalry drives down the margins especially for the small companies. Initial resource audits The initial investment value for ABD is  £ 16, 310. 34 million and the total capital employed at the start of the simulation stood at  £ 30, 054.30 million. Intended Strategic Direction for the next 5 simulated years (decision periods) Mission Statement The mission of ABD is to be the leading provider of sheer driving pleasure and safety to Europe and beyond. The ABD brand combines dynamic performance and superb design to the customers at relatively affordable prices. Overall Target Markets and Strategy ABD motors targets mostly the younger drivers and strives to give then fun, safety, modern technology and design. The company relies heavily on advertisement as a marketing method although it also gives the products a chance to market themselves through quality and efficiency. Financial and Strategic Objectives In order for the ABD motors to establish and maintain a competitive edge, it strives to localize its operations through increased local sourcing in order to penetrate the European market. In terms of pricing the company aims at pricing its products competitively in order to attract more customers.    Assignment Part 2 Strategy development and progress against your plan over the 5  to 6 simulated years.    Your strategic analysis for each trading period – such as changes in the macro environment (PESTEL) and competitive environment (including any changes to the industries 5 forces and critical success factors as well as to your company’s internal position).   Ã‚   In the round 5 results the company produced 1643 units of ABD LXY and then sold 3939 in the same period. This implies that all the units produced were sold together with some that remained from the previous round. The performance of this period on the model is an indication that the company failed to produce enough units of ABD LXY model as evidenced by the zero units in stock. This could have been as a result of the 2296 units that remained from the previous period which prompted the company to produce less of the same model. Although this decision was partly right, the company should have laid plans for immediate production of more units when they realized that the sales went up compared to the last trading period. Having zero units in stock is not healthy for the company because the inconsistencies in production cause unnecessary inconveniences to the customers. Furthermore, the market share for the model is 0.57% which is relatively low. For the ABD 400, the sales stood at 65714, and 29610 is still in stock. The market share stands at 1.26% which is not bad.   ABD A5 all the units produced were sold just like in the previous period as evidenced by the zero units in stock. The market share stands at 0.14% but the company can still take it higher given that it may not be producing enough units for the market because of the zero units in stock. Lambooo model has many units in stock but the 1.51% market share indicates that the units were produced in excess during the previous period.   For the Skittles their case is somewhat similar to that of ABD A5 although the market share is higher than it by a margin of 0.01%. b. How your short term plans and strategic objectives/tactics have been adjusted in terms of the above changes to the external environment and also your company’s changing internal position   Operations strategies (capacity, production inventory changes) The operational strategies of ABD are in some ways out of touch with the reality on the ground as evidenced by the zero units in stock for some models and excess units of other models. This is not good for business as the excess units of some models are tying up funds for the other models, the company should therefore base its production depending on how first the merchandise is moving in order to improve the overall performance in terms of consistency and efficiency. Marketing strategy (4P’s) In terms of the marketing strategy, the company is producing the right products as evidenced by the market share. The automobile industry has a very strong competition especially from the well established brands like Toyota, BMW, Honda and General Motors. However, the company should consider designing new products in order to improve its financial performance. In terms of pricing, the products are well priced because there is no evidence suggesting that the price of the models is affecting sales. In fact the expensive models like ABD LXY and Lambooo performed relatively well. The ABD LXY sold all the units whereas Lambooo was only second to ABD 400 in terms of total sales. In terms of promotion the company still needs to do a lot of marketing especially for model ABD 400 which still has a lot of units in stock. The same should also be done for Lamboo and all the other models in order to improve their market share. On the last item of marketing strategy which is place, the company should try to establish itself out of Europe by trying other markets like the other companies. A global approach will give it a wide customer base and in process enable it to benefit from economies of scale. a. Financial management The company does not have enough money for the chosen projects and still needs better financial and strategic plans for success in the short run. The balance sheet indicates that the company has negative net current assets, negative net total assets less current liabilities and a huge bank overdraft.   The company should therefore produce more of the well performing brands and reduce the less performing ones to raise the additional funds for reinvestment. b.  Human Resources The team has an adequate workforce that is competent and efficient. The workforce only had 3 days of strike which implies that they are relatively happy with the terms of the employment and working conditions at the company. The productivity index of 0.73 is also healthy meaning that the human resource department is working efficiently. c. Your changing corporate portfolio of products (SBU’s) Generally, the company made some strategic decisions aimed at improving the performance from the previous period. These decisions were fruitful for some models like the ABD LXY but some failed short of expectations like the Lambooo. In the case of the Lambooo the competitors managed to neutralize the plans of the company as the brand failed to perform as expected.   Assignment Part 3 Final Report – A Reflective Portfolio The team ended with a closing balance of  £ -47009.05 million which is not good for the general health of the company. This poor performance is as a result of the big loss of  £ -30,554.30 million suffered by the company. The profit and loss account reveals a problem with the pricing of the final products, the sales stood at  £ 1694.44 million and the cost of sales is  £ 1386.34 million. In this case the gross profit is  £ 308.01 million which is not even enough to cover for the operational expenses and still generate revenue for the company. The implication here is that the price component of the marketing mix element has a problem. The cost of production is very high and this is weighing down heavily on the company and if the trend persists then this could even force the company out of business in the long run. The company can solve this problem by pursuing two approaches either jointly or partly. The first option is to reduce the cost of production through looking for different suppliers and adoption of better technology to reduce operational costs. This will increase the profit margin for the company. The other option is to raise the price of the final company products. However, because raising the price of the products may backfire as it may turn off some customers; it is advisable for the team to first consider lowering the cost of production. 3.1 Description of your company’s successes and failures and your learning’s in implementing your strategy against your set mission/vision and plans as given in part one of your report. Generally the products of the company have been accepted by the consumers as evidenced by the market share of the different models. The company has managed to live to its mission statement, with the only problem now being revenue generation. This is the reason why the management now needs to come forward with better financial and strategic plans that will steer the company forward and start generating huge profits like the other companies in the industry. The first possible method is to reduce the cost of production through using better technology or getting better suppliers or even both if possible. 3.2 Include in your final report your reflections on this learning exercise This learning exercise has made me realize the essence of planning and understanding the nature of the industry before venturing into business. I have also learned that at times things do not work as planned and that it is always critical to review decisions in order to correct mistakes and also learn from the techniques used by the competitors as methods of succeeding in the competitive business environment.   3.3 company’s â€Å"end game† position (trading period 5), strategic recommendations for the next five years for the Executive company. The strategic recommendation for the company in the next five years is that it should deploy ways of lowering the cost of production. It can do this through outsourcing some of its operations to countries with lower costs of labor. This should be done in tandem with efficient and exhaustive marketing of the company products in order to generate more sales. Additionally, the company should widen its range of products so as to increase its sources of revenue. Lastly the company should adopt the concept of competitor profiling as a technique of staying ahead of the competitors in business. Competitor profiling and competitor analysis entails studying the techniques used by other companies in the industry and then devising ways of outdoing them in business. Bibliography Baines, P., Fill, C., Page, K. (2013). Essentials of marketing. Oxford: Oxford University Press. Chandrasekar, K. S. (2010). Marketing management: Text and cases. New Delhi: Tata McGraw-Hill. Edelhoff, J. (2009). The European Automobile Industry: Technological change, changing of production and changing of organization. München: GRIN Verlag. Faarup, P. K. (2010). The marketing framework. Aarhus: Academica. Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge: Cambridge University Press. Jerenz, A. (2008). Revenue management and survival analysis in the automobile industry. Wiesbaden: Betriebswirtschaftlicher Verl. Gabler. Kubik, J. (2011). Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect. München: GRIN Verlag GmbH. Nitschke, C. (2011). Outsourcing vs. Insourcing in the Automotive Industry The Role and Concepts of Suppliers. Munich: GRIN Verlag GmbH. Peng, M. W. (2009). Global strategy. Mason, Ohio: South-Western/Cengage Learning. Peters, N. (2011). The impact of the global downturn on the car manufacturing industry. München: GRIN Verlag GmbH. Pride, W. M. (2011). Marketing principles. South Melbourne, Vic: Cengage Learning. Wells, P. E. (2010). The automotive industry in a era of eco-austerity: Creating an industry as if the planet mattered. Cheltenham, UK: Edward Elgar. West, D. (2009). Strategic marketing. Oxford: Univ. Press. Witcher, B. J., Chau, V. S. (2010). Strategic management: Principles and practice. S.l.: Cengage Learning.

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