Individual marketing plan Essay Example | Topics and Well Written Essays - 1750 words

Individual marketing plan - Essay Example gement, this airline was subjected to massive financial losses during the period of 2010, As a result of minimization in its passenger count and increase in the flight charges (Guardian News and Media Limited, 2014). The potentiality of this airline was also affected by the economic turmoil during the period of 2009 that turned out as a disastrous chain of events against the premium flight service suit that this brand has developed over its functional years (IG, 2014). Taking these aspects into consideration, the discussion henceforth will focus towards creating a marketing plan for boosting up the business process of British Airways in the near future. The detailed elaborations of such aspects have been provided in the later portion of the discussions. The success rate of the marketing plan associated with British Airways will specifically rely upon the present situation of the UK market. As per the current records, the economic conditions prevailing within the UK has stabilized to a major extent after being subjected to the 2009 economic recession. The stabilization factor also encompasses the growth of tourism and other business sectors that has the potential of laying intensive positive impacts towards the growth of this leading airline brand. Previous records in this respect points toward the excessive travel rates of this brand, within low-income economies, that resulted in its decline (IBISWorld, 2014). Thus, the primary marketing strategy that is worth suggesting concentrates on the development of cost effective travel packages that will help the brand in regaining its hold over the competitive flight travel market. In addition, the growing pace of the small and medium scale business processes has also supported the need fo r increasing flight travels, creating a potential market space for growth (BA Media Ltd., 2013). However, the period after the 2009 recession, has also addressed the introduction of multiple new players within the market that has